Recently a intimate group of new and experienced caterers sat
around a conference table in a NYC Times Square Hotel with the Catering Guru, Mike Roman, discussing the Management of Catering. “Catering has always been in my DNA and
blood”.
Mike Roman is a special type of man and if I had to guess his blood type it might be a
unique one CG = Catering Guru.
As the founder of Catersource, Mike’s knowledge, expertise
and friendship has helped tens of thousands of caterers develop and grow, earning him the title of the Catering Guru.
Countless caterers from North America and around the world have learned tricks
and tips on how to hone their craft and increase their business and sales
skills via classes and catering conferences that Mike Roman has taught and
organized over the past 32 years. In
addition, Mike has authored many valuable catering industry resource books and publishes
a daily blog “Roman’s Opinion”.
Now “semi-retired”, although still presenting at Catersource, and consulting for nuphoriQ media, a creative marketing agency, Mike Roman is once again going back to
his roots. Traveling the USA, Mike is offering catering sales, marketing and management clinics open to a maximum of 10
participants daily– a chance to interact with Mike Roman, the Catering Guru up close and
personal.
Last week’s Times Square management clinic was lively and informative,
full of ideas from not only Mike Roman’s vast catering consulting experience
and knowledge but also from the active participation of the attendees. Questions and answers posed by relatively new
catering businesses like Kurent Events on staffing agencies and boutique liquor
offerings, to how to start a new kosher division (a plan that Encore CateringNJ’s VP Karen Epstein and her partner/sisters are launching this
fall), offered the opportunity to discuss relevant catering knowledge in depth
and be “Romanized”.
Mike suggested that our catering businesses can’t always
move forward until we assess and give up a segment that is not profitable. It is a common rule of thumb in business; i.e. "80% of your sales comes from 20% of your clients".
Mike and the catering management clinic attendees discussed ideas such as finding the right employee match via
industrial pyschologists, understanding generational differences in both
employees and customers, using retired folks or special refugee programs for
staffing needs and considering the business of wholesale catering.
We shared real life catering challenges and solutions –
advice and expertise and each of us came away with a renewed sense of why we
love this crazy business and the passion that fuels our drive.
front row: Bernice Roman, co-founder, Catersource, Gary Lyons Back Row : Britt Kurent, Lisa Teiger, Karen Esptein, Laurie Clark, Peter Herrero |
We invite you to take a look at the caterBuzz internet social media cheat sheet blog post for more information about catering social media sites.