©caterBuzzSocialMediaNetwork
Why use a caterer for your
wedding?
“STEP AWAY FROM THE CATERER” ?????
“STEP AWAY FROM THE CATERER” ?????
PERHAPS NOT SUCH GOOD ADVICE
– Bon Appetit Magazine !!
Yesterday, as if a cruel
April 1st joke, but unfortunately not, on the caterBuzz facebook group forum, a peer
to peer industry support group, Rachel Holst, of Main Course California Catering, brought to our attention article in Bon Appetit Magazine.
An article with some outrageous and frankly insulting statements about the catering industry.
The word about the Bon Appetit article and ensuing indignation, spread quickly throughout the on-line catering world with outrage coming from the ICA International CateringAssociation and NACE - National Association for Catering and Events, as well as industry tradeshow and education leader, CaterSource.com
Together we are all industry organizations and resources representing the collective talents of upwards of 50k plus professional passionate caterers, whose businesses range from boutique small businesses to multimillion dollar family owned concerns to university caterers and everyone in between.
An article with some outrageous and frankly insulting statements about the catering industry.
The word about the Bon Appetit article and ensuing indignation, spread quickly throughout the on-line catering world with outrage coming from the ICA International CateringAssociation and NACE - National Association for Catering and Events, as well as industry tradeshow and education leader, CaterSource.com
Together we are all industry organizations and resources representing the collective talents of upwards of 50k plus professional passionate caterers, whose businesses range from boutique small businesses to multimillion dollar family owned concerns to university caterers and everyone in between.
Several highly
questionable
and extremely offensive statements
struck a nerve to two with
our catering industry colleagues in
the April
2015 Bon Appetit article entitled
“the BA (Bon Appetit) Guide to the
Tastiest,
Booziest,
Most Fun
Wedding Ever”
Here’s one quote (see photo)
Bon Appetit Page 28, April 2015:
“When was the last time you left
a wedding and thought
“That meal was delicious?”
Bon Appetit Page 28, April 2015:
“When was the last time you left
a wedding and thought
“That meal was delicious?”
OH, that’s right. NEVER.”
There is only one wedding
guarantee,
besides the unflattering bridesmaid dresses,
The food will be forgettable”
With one broad stroke of the keyboard,
the author and Bon Appetit Editors,
condemned all professional caterers
and their work as subpar.
Publishing this slanted article,
ignores not only the culinary talents of
hundred of thousands of caterers,
but also ignores the professional skills,
food safety knowledge and offsite mad
crazy tricks of the trade that caterers possess.
Skills that assure your event is catered safely,
and also get the job done with style, taste and deliciousness.
Of course there are some caterers & restaurants
where you leave wishing you had never
lifted the fork from the
plate to your mouth.
But frankly there are thousands and thousands of
passionate, talented caterers
who can manage your event better than MOST restaurants ever can. An experienced catering chef has skills to
pull off an offsite event that the typical restaurant
line chef doesn't typically need (and visa versa).
And to insinuate that all chicken served
at weddings by caterers will be bone dry
… and not offer up solutions that do exist for tasty moist chicken
or to insinuate that all caterers are NOT experienced capable culinarians.
#caterersarechefs2
A good catering chef understands the secrets
to producing delicious wedding food, and can custom prepare menus to fit your tastes, AND works out the
logistics of the venue you've chosen to make sure your event will be all that it can be... be it an outdoor space with no
water or built in kitchen facilities, or a fully equipped event space.
Rachel Holst’s rebuttal to Bon Appetit
posted on her Facebook Page was spot on:
Rachel Holst
VP and Executive Chef Main Course California Catering Ventura, California
15 hrs (ground zero post)·
Here is the letter I wrote to Bon Appetit today. They got under
my skin and jumped into my frying pan!
Hello.
I have enjoyed Bon Appetit for years. I have many clients who will see a recipe and ask for it to be incorporated into their menus for their big event.
I love making amazing, insanely delicious food for our client's weddings. We bring a whole other level of food to catering events. I trained under chef John Besh, Thomas Keller, and John Folse. I can cook you up something real nice, but better yet, I can do it anywhere you want, under any conditions, no electricity, no water, no paved or graded roads...Ask your precious restaurant chefs to do that, and they will wilt under the pressure. They can't take the heat. They need to stay in their kitchens.
Hello.
I have enjoyed Bon Appetit for years. I have many clients who will see a recipe and ask for it to be incorporated into their menus for their big event.
I love making amazing, insanely delicious food for our client's weddings. We bring a whole other level of food to catering events. I trained under chef John Besh, Thomas Keller, and John Folse. I can cook you up something real nice, but better yet, I can do it anywhere you want, under any conditions, no electricity, no water, no paved or graded roads...Ask your precious restaurant chefs to do that, and they will wilt under the pressure. They can't take the heat. They need to stay in their kitchens.
I am so sad, and a little ready to take y'all out in a roller
derby match, to read that you twice suggest for those who want a fabulous
wedding reception to ditch the caterer. Really? Is that all you got in solving
the problem of dry chicken? And your solution to it - hiring a restaurant to
cater an off-site event that is one of the most important functions of the
couple's lives....disaster waiting to happen when they show up late, don't have
the reception site set up when guests arrive, under staff the event because
" they don't do that" and everyone is still eating cold and dry food
because they plated up before the toasts were over. Chicken, hamachi tostadas,
pizza, you name it....it all turns dry when not expertly served.
My company has
done some amazing, thrilling and downright damned delicious catering - from
slaughtering heritage pigs and roasting them Filipino style to cooking whole
lamb over an open flame to cooking an entire Argentine menu on the top of a
client's hill ( that we had to first grade with a loader, then seed with wild
flowers and grasses and work with the equipment company to create a kitchen in
the middle of no where). We do things right. Why not write about THAT? Give
people great, exciting, creative options that take them out of the ballroom and
into the thrill of an event? The food will be fantastic - WHEN you find a GREAT
caterer who cares about the food, the guests and the client.
I invite you to
come to my Outstanding in the Field dinner on June 21st at a hip permaculture
farm just south of Santa Barbara. Come on, you need a break from the
soul-sucking hustle of a big city. You need a Southern California farm date
with a caterer who will have you on your knees begging mea culpa after having
tasted our Cochon de lait.
With love, and
just a pinch of pissed,
I am writing this from both personal experience as well as professional view. I am the owner of a boutique NYC catering company, with over collectively over 74 years of catering experience in my company alone, as well as the founder and moderator of caterBuzz, a 1437+ member catering support group,
In our view the Bon Appetit article is riddled with inaccuracies, half truths and just plain bad advice.
So you want to cater your own wedding via using an assortment of local restaurants and their food – yes, it can be done, let's check and see what you might need to pull that off…
1. Someone with the expertise to plan a well balance menu that will ensure there’s enough food for guests and their various needs and tastes.
In our view the Bon Appetit article is riddled with inaccuracies, half truths and just plain bad advice.
So you want to cater your own wedding via using an assortment of local restaurants and their food – yes, it can be done, let's check and see what you might need to pull that off…
1. Someone with the expertise to plan a well balance menu that will ensure there’s enough food for guests and their various needs and tastes.
2. Someone who will ensure that food will be fresh, delicious, transported and held under safe temperature conditions, that ensure no guests get sick.
Hopefully this will be a Professionally trained individual that has the equipment and facilities to bring to the event, to keep cold food cold and hot food hot and to keep all food SAFE. #FoodSafety
#FreshTastyCateredEvents
3. Someone who knows that
heating food up in a chafing dish is a “no-no” with the Health Department, because that food will not come to the safe temperature in time and be at risk
of causing food poisoning to you, your family and your beloved guests.
Restaurant Chefs might have
this knowledge and resources as well and especially those who have a catering component to their business – Do bear in mind there is a difference between producing
food on site in a restaurant space vs producing food on site in a the middle of a field. And cooking for 200 at one time for a 30 minute dinner service, is different than cooking for 200 over the course of an evening
And if the restaurant chefs are
producing food and transporting it to your site, then they are in fact not just
restaurants but they are by definition also “caterers”. Caterers are also trained chefs with
culinary degrees and vast on the job experience.
#caterersRchefs2
4 . oh, yes, someone to deal with the leftovers – sure we don’t want to waste food and merely dump what is left at the end of the night…. However, as responsible food service professionals, your caterer will be making decisions all along the way to ensure that you and your guests enjoy the food and don’t enjoy any unwanted nasty bacterial side effects. #FoodSafety
5. Someone to oversee the bar service and make sure guests drink responsibly. <<< the booziest wedding ever …. really – wonder how you would feel if heaven forbid a drunk guest from your event gets into a head on collision? >>>
6. Someone who will be willing
and obligated to be the “bad guy” who cuts off alcohol service when guests are
over-imbibing. Hopefully the
professional who suggests procedures and guidelines to ensure everyone gets
home safely at the end of the night and who suggests appropriate insurance
policies as well. #DrinkResponsibly
7. Oh – with todays allergen ridden and dietary restricted guest lists – some life threatening, some just a matter of choice, **make sure to label all food offerings – highlighting what is vegan, vegetarian, gluten free, dairy free, nut free and have a complete list of ingredients available just in case – oh, did the seemingly "vegetarian dish" from the Asian restaurant have fish sauce in it – hmmmnnnn, couldn’t tell until one of the guests throat's started closing up due to a sensitivity to iodine…
7. Oh – with todays allergen ridden and dietary restricted guest lists – some life threatening, some just a matter of choice, **make sure to label all food offerings – highlighting what is vegan, vegetarian, gluten free, dairy free, nut free and have a complete list of ingredients available just in case – oh, did the seemingly "vegetarian dish" from the Asian restaurant have fish sauce in it – hmmmnnnn, couldn’t tell until one of the guests throat's started closing up due to a sensitivity to iodine…
#foodallergies #labelyourofferings #vegan
#vegetarian #nutfree #dairyfree #kosher
#seafood
Wait – we have just the person to help you …..your professional caterer can do all that – yes, we as caterers do all that and MORE!!!!
We, as Caterers, provide more than just great food – Caterers provide food safety, Caterers provide hours and hours of planning and hand holding and Caterers offer up years of experience, a lot of talent, so much love and incredible passion for our beloved catering industry. Our catering industry and professional wedding vendors are here to serve you and so many, many caterers do it with good tasting food, beautifully presented and safely maintained while adhering or shifting to meet our clients and their guests culinary needs!
Wait – we have just the person to help you …..your professional caterer can do all that – yes, we as caterers do all that and MORE!!!!
We, as Caterers, provide more than just great food – Caterers provide food safety, Caterers provide hours and hours of planning and hand holding and Caterers offer up years of experience, a lot of talent, so much love and incredible passion for our beloved catering industry. Our catering industry and professional wedding vendors are here to serve you and so many, many caterers do it with good tasting food, beautifully presented and safely maintained while adhering or shifting to meet our clients and their guests culinary needs!
The outrage of the catering community is being voiced on social media sites such as facebook, twitter, instragram as well as here in the blogosphere.
click to see above to enlarge the article and on Bon Appetit's facebook page various posts by outraged caterers made to
here are some excerpts
Fernando AsencioBon Appétit Magazine
TOSS Catering & Event Productions Miami, Florida
Wow!
As a professional caterer I am in shock to see what you have published. This
kind of remarks are uncalled for and leave little to be desired from your
publication. Yes, just like in every industry there are bad caterers, good
caterers and excellent caterers. To make such a generalization is absurd, and
uncalled for. Not every restaurant provides good or great services, this said
that does not mean all restaurants are bad. This article or post devalues all
the hard work that goes into catering an event. There is such much more than
just the food that goes into making an event an affair to remember non the less
as caterers we make sure to make food the star of the event. I will not speak
on behalf of all the caterers but will do so on behalf of all the true
professional caterers. We spend hours working on customized menus and pulling
resources to make sure our clients are beyond satisfy with our services to the extend
of making lasting friendships with some of our clients. I'm sure this hardly
happens at a restaurants I my self have one client who loves your publication
and we sit down to review regularly and discuss how we can incorporate recipes
he has seen on BA in the several events he hosts a year. Like me there are many
that do the same at least to have as a reference and starting point. I bet a
big % of your subscription comes from industry professionals so to slap us with
this article it's truly disheartening and disconcerting. I will be speaking with my client to stop working with
your publication and to start looking at other options from the many out there.
I invite you to take a closer look at the catering world to see what it is
really all about.
Thank you for your time, Fernando J Asencio, TOSS Catering& Event Productions Miami, Florida
This
was brought to my attention on the Caterbuzz page today. Bon Appetit has made
some very unflattering assumptions about catering. I've emailed the editors and
hope everyone else does as well. I'd appreciate an apology in next month's issue
at the very least otherwise this long time subscriber will be canceling.
Askba@bonappetit.com.
Or find the on Facebook @bonappetitmag,
Twitter @bonappetit
Instagram @bonappetitmag
Jody Wimer posted this on her personal Facebook Page
This
was brought to my attention on the Caterbuzz page today. Bon Appetit has made
some very unflattering assumptions about catering. I've emailed the editors and
hope everyone else does as well. I'd appreciate an apology in next month's issue
at the very least otherwise this long time subscriber will be canceling.
Askba@bonappetit.com.
Or find the on Facebook @bonappetitmag,
Twitter @bonappetit
Instagram @bonappetitmag
CEO and Founder JPC Event group
The caterBuzz & Catering Industry Challenge
to Bon Appetit Magazine Editors
We caterers are throwing down the
gauntlet and
challenging you to commission
an article
and do your research on the
many many
talented chef/caterers who
know how
to make food safe AND delicious, even in
the toughest of facilities or
in fields up
a dirt road. An article about those very
same caterers whose clients love them
same caterers whose clients love them
AND whose catering companies continue
to cater thousands of
delicious weddings
with moist tasty fresh food event after event!!
Caterers and Buzzie Members With so many hashtags to choose from
- these are being used by various folks
- use one - use them all - use none
but do post, and
DO make your voice heard, and BE counted...
and
if you are so inclined, please repost this blog link
goo.gl/rdVqjg (copy and paste)
keep spreading the word via social media
...that our catering voices matter
and our catering chefs talents are substantial !!
Caterers and Buzzie Members With so many hashtags to choose from
- these are being used by various folks
- use one - use them all - use none
but do post, and
DO make your voice heard, and BE counted...
and
if you are so inclined, please repost this blog link
goo.gl/rdVqjg (copy and paste)
keep spreading the word via social media
...that our catering voices matter
and our catering chefs talents are substantial !!
#cateringvoicesmatter
#cateringProfessionalsRock
#foodSafety
#CaterersAreChefs2
#caterersarechefstoo
#HarderThanItLooks
#cateringdoesntjusthappen
#cateringtakesskills
#doyourHomeWorkbonappetit
#caterersChallengebonappetit
#boycottbonappetit
#shameonbonappetit
#perpetuatingmyths
#shameonyoubonappetit
#noapologynosubscription
#cateringlife - as this has a big following already, its a good secondary tag)
BTW: Main switchboard number for Conde Nast is 1-212-286-2860,
ask for the Bon Appetit Department.
We hope that you will consider caterBuzz as your traveling eye for the inquisitive professional catering guys and gals around the globe. Sharing and learning from each others as only like minded professional caterers can do, through pictures, stories, questions and answers, available here on www.caterBuzz.com and also on our facebook caterBuzz group page, a private forum for the catering community. Look at the about description section of our facebook page for instructions on how to join the group as well as a bit about what the culture of caterBuzz and ground rules we play by.
#CaterersAreChefs2
#caterersarechefstoo
#HarderThanItLooks
#cateringdoesntjusthappen
#cateringtakesskills
#doyourHomeWorkbonappetit
#caterersChallengebonappetit
#boycottbonappetit
#shameonbonappetit
#perpetuatingmyths
#shameonyoubonappetit
#noapologynosubscription
#cateringlife - as this has a big following already, its a good secondary tag)
BTW: Main switchboard number for Conde Nast is 1-212-286-2860,
ask for the Bon Appetit Department.
We hope that you will consider caterBuzz as your traveling eye for the inquisitive professional catering guys and gals around the globe. Sharing and learning from each others as only like minded professional caterers can do, through pictures, stories, questions and answers, available here on www.caterBuzz.com and also on our facebook caterBuzz group page, a private forum for the catering community. Look at the about description section of our facebook page for instructions on how to join the group as well as a bit about what the culture of caterBuzz and ground rules we play by.
